Digital Marketing Curriculum | Digital University

Master’s Program in Digital Marketing

The online MA in Digital Marketing offers a flexible learning environment, allowing you to acquire advanced skills in digital storytelling and marketing analytics from anywhere in the world. Engage in interactive coursework and receive guidance from industry experts to implement effective, data-driven marketing strategies that enhance brand visibility and engagement. This program emphasizes the integration of data insights into business strategies, equipping students with comprehensive knowledge in:

Data technologies

Real-world applications

Strategies for data-driven decision-making

Key Features

Hands-On Projects: Develop critical problem-solving and entrepreneurial thinking through practical assignments.

Individualized Support: Each student is assigned a coaching advisor and a project advisor to guide them through their academic and professional journey.

Comprehensive Curriculum: Delivered over 60 ECTS, the program ensures expertise in state-of-the-art technologies and advanced methodologies.

Online Learning Model: Flexible module delivery includes Video Lectures, Engaging Live Sessions, Interactive Webinars, Collaborative Group Projects, and Exams.

Key Modules

Research & Science Project

Innovation Project

Digital Economics - Implications for Business & Society

Digital Infrastructure & Software Development

Legal Frameworks of Marketing